COPYRIGHT, ADVERTISING AND CREATIVE INDUSTRIES

Our work with

Creative Industries

At Daniel, we believe that protecting our clients creativity is crucial to their success. This is why we use our up to date expertise and a flexible innovative approach to navigate the unique challenges of our clients’ industry sectors, and provide them with the appropriate protection for their creative work.

Our unique approach helps us to identify issues and risks before they arise and ensure compliance with the relevent Brazilian laws and regulatory standards, in areas such as publishing, broadcasting, TV and Film Production, internet, gaming and digital enterprises.

Advertising praticles

In Brazil (CONAR)

CONAR stands for the National Advertising Self-Regulation Council (Conselho Nacional de Autorregulamentação Publicitária) in Brazil. It is a non-profit organization that regulates and monitors advertising practices in Brazil. CONAR’s main objective is to ensure that all advertising in Brazil is truthful, ethical, and socially responsible.

CONAR has a code of ethics that provides guidelines for advertising practices, including the use of images, language, and claims. The organization receives complaints from consumers, competitors, and other stakeholders about potentially misleading or unethical advertising practices. If a complaint is found to be valid, CONAR may request that the advertiser modify or withdraw the advertisement in question.

CONAR is relevant to marketing departments in Brazil because it provides a framework for advertising that promotes responsible and ethical practices. Companies that operate in Brazil must comply with CONAR’s code of ethics and standards for advertising practices. By adhering to these guidelines, companies can maintain their reputation and avoid potential legal and financial consequences associated with non-compliance.

Additionally, CONAR serves as a resource for marketing departments by providing guidance on advertising practices and regulations. Companies can use CONAR’s resources to ensure that their advertising campaigns meet ethical and legal standards, while also maximizing their impact and effectiveness.

Our

Differentials

Multi-disciplinary experience advising clients from different segments, such as: television, radio, cinema, museums, electronic commerce, video on demand (VOD), Internet, advertising, electronic games, licensing of e-commerce products and service

Expertise in structuring, negotiating, drafting and reviewing contracts involving copyright for companies in the different branches of creative industries. (e.g., entertainment, media and education, videogame)

In general, our team is prepared to attend all legal aspects involved in protecting computer programs / software

Industries

Automotive

Games

Telecom

Life Science

Chemistry

Oil and Gas

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Latest

Content

Articles

Doing IP Business in Brazil

Do you want to expand your business in Brazil? "Daniel has always sought to accompany its clients, especially in the strategic issues of their business, and this is why I am very honored to present...

New Copyright Law declared constitutional

The Federal Supreme Court (STF) recently declared the constitutionality of the new Copyright law (Law 12853/2013), which directly affects the management, collection and distribution of the amounts...

Blog

An update on the esports debate in Brazil

A recent report by the World Intellectual Property Organisation (WIPO) about IP and sports highlighted “… the emergence of new areas such as eSports, which has grown rapidly to reach a global audience of nearly 500 million…”. While the global esports market has been...

What can 5G do for the gaming world?

The gaming industry has exploded in recent years and the gaming craze continues to spread across the globe. Further, diverse forecasts show that this is a trend of exponential growth, as it is one of the industries that will benefit most from 5G, a fifth-generation...