COPYRIGHT, ADVERTISING AND CREATIVE INDUSTRIES
Our work with
Our unique approach helps us to identify issues and risks before they arise and ensure compliance with the relevent Brazilian laws and regulatory standards, in areas such as publishing, broadcasting, TV and Film Production, internet, gaming and digital enterprises.
In Brazil (CONAR)
CONAR has a code of ethics that provides guidelines for advertising practices, including the use of images, language, and claims. The organization receives complaints from consumers, competitors, and other stakeholders about potentially misleading or unethical advertising practices. If a complaint is found to be valid, CONAR may request that the advertiser modify or withdraw the advertisement in question.
CONAR is relevant to marketing departments in Brazil because it provides a framework for advertising that promotes responsible and ethical practices. Companies that operate in Brazil must comply with CONAR’s code of ethics and standards for advertising practices. By adhering to these guidelines, companies can maintain their reputation and avoid potential legal and financial consequences associated with non-compliance.
Additionally, CONAR serves as a resource for marketing departments by providing guidance on advertising practices and regulations. Companies can use CONAR’s resources to ensure that their advertising campaigns meet ethical and legal standards, while also maximizing their impact and effectiveness.
Multi-disciplinary experience advising clients from different segments, such as: television, radio, cinema, museums, electronic commerce, video on demand (VOD), Internet, advertising, electronic games, licensing of e-commerce products and service
Expertise in structuring, negotiating, drafting and reviewing contracts involving copyright for companies in the different branches of creative industries. (e.g., entertainment, media and education, videogame)
In general, our team is prepared to attend all legal aspects involved in protecting computer programs / software
Oil and Gas
On March 26, 2019, the European Parliament voted in favor of the new EU Copyright Directive in the Digital Single Market. As 73% of young European internet users listen to music, watch TV series and...
Do you want to expand your business in Brazil? "Daniel has always sought to accompany its clients, especially in the strategic issues of their business, and this is why I am very honored to present...
The Federal Supreme Court (STF) recently declared the constitutionality of the new Copyright law (Law 12853/2013), which directly affects the management, collection and distribution of the amounts...
On 25 July, the Brazilian government published a new Provisional Measure in the Official Gazette of the Union that regulates sports betting. According to the document, betting practices will be taxed at 18% on the gross gaming revenue (GGR), which is the revenue...
A recent report by the World Intellectual Property Organisation (WIPO) about IP and sports highlighted “… the emergence of new areas such as eSports, which has grown rapidly to reach a global audience of nearly 500 million…”. While the global esports market has been...
The gaming industry has exploded in recent years and the gaming craze continues to spread across the globe. Further, diverse forecasts show that this is a trend of exponential growth, as it is one of the industries that will benefit most from 5G, a fifth-generation...