• Following the latest developments in Brazil’s DPA
    Following the latest developments in Brazil’s DPA In our last post on this topic, we discussed recent developments in respect of the ANPD (the Brazilian DPA) and the LGPD (Brazil’s Data Protection law). Since our last post, the new law came into full effect, bringing with it strict penalties for
  • How are digital influencers regulated in Brazil?
    How are digital influencers regulated in Brazil? In Brazil, advertising is subject to different legal considerations based on Constitutional, Civil, Intellectual Property and Data Protection Law, amongst other areas. Cases related to advertising are dealt with before the Brazilian civil courts, as well as by the Brazilian Advertising Self-Regulation Authority
  • Brazil: tackling patent infringement in the courts
    Brazil: tackling patent infringment in the courts Brazil is the second largest country in the Americas, both in terms of GDP and population. The Brazilian Industrial Property law (Law 9279/1996) governs all areas of IP (patents, trademarks, designs, unfair competition, etc.) and also sets out important procedures and criteria to
  • Brazilian PTO creates new rules for position marks
    Brazilian PTO creates new rules for position marks On 21 September, the Brazilian PTO published a new rule, providing for the registration of trademarks in the form of a position mark. This is good news, as it brings the country in line with other jurisdictions that already accept this type of registration (e.g. the EPO, Germany, Argentina and Canada).     This move is also an
  • Brazilian PTO annuls patent for CBD based drug
    Brazilian PTO annuls patent for CBD based drug In a decision published on 27 July, the Brazilian PTO annulled the patent for the drug Myalo, a CBD based medicine marketed by the company Prati-Donaduzzi. As discussed in our previous article on the subject of Patents for Cannabis Products in Brazil,
  • What can 5G do for the gaming world?
    What can 5G do for the gaming world? The gaming industry has exploded in recent years and the gaming craze continues to spread across the globe. Further, diverse forecasts show that this is a trend of exponential growth, as it is one of the industries that will benefit most from
  • Revisiting the exhaustion of IP rights
    Revisiting the exhaustion of IP rights A topic that has recently resurged is the exhaustion of IP rights and what it means for companies doing business internationally. This is due to the impacts of Brexit (see our recent post-blog on this topic) and what this means in terms of IP
  • Right of publicity under the Brazilian Legislation
    Right of publicity under the Brazilian Legislation There is no specific provision in the Brazilian legislation that recognizes the right of publicity, an intellectual property right described as the right of every individual to control the commercial exploitation of his or her likeness. In Brazil, aspects of one’s identity receive
  • Games and loyalty programs in Brazil
    Games and loyalty programs in Brazil Gamification is here to stay and is now reaching all markets. This is nothing new. Today, the strategy is commonly used in combination with so-called loyalty programs, in which users are motivated by numerous factors to consume and remain loyal to certain companies. The
  • Cannabis in Brazil: a synopsis of current market
    Cannabis in Brazil: a synopsis of current market Recent events in Brazil may be seen as further steps in a slowly changing position in the cannabis market across the region. Such change takes place with the background of growing investment in the medicinal benefits of marijuana and other narcotic substances.
  • Brazilian DPA issues guidelines on data processing agents
    Brazilian DPA issues guidelines on data processing agents In a recent post, we discussed the latest developments in respect of the Brazil’s new federal data protection authority (the ANPD). Brazil’s general data protection law (the LGPD) has finally come into full effect in August 2021, bringing with it new obligations
  • A closer look at the Brazilian e-sports market
    A closer look at the Brazilian e-sports market It is no secret that the global e-sports market has been exploding in recent years. A 2021 Global E-sports Market report produced by Newzoo highlights that global e-sports revenues will grow to $1,084 million in 2021. This means a growth of +14.5%, from $947.1
  • The role of ANVISA in cannabis related patents
    The role of ANVISA in cannabis related patents As mentioned in our previous post on this topic, patent applications for pharmaceutical products or processes must be submitted to ANVISA (The Brazilian Health Surveillance Agency) for prior consent based on a public health analysis. The government lists many cannabis-derived products such
  • Patents for cannabis products in Brazil
    Patents for cannabis products in Brazil In a recent post on this topic, we discussed how the slowly changing position toward cannabis-based products in Brazil, with the background of growing investment in the medicinal benefits of marijuana and other narcotic substances. But what is the current position in terms of
  • Intellectual Property in Brazil: A brief synopsis
    Intellectual Property in Brazil: A brief synopsis Over the last years, the government began focusing its attention on creating a culture of innovation, and the growth of Intellectual Property in Brazil. This led to many new initiatives across all powers of Brazilian government aiming to make the country more modern
  • The Brazilian Automotive market – the new tech trends in numbers
    The Brazilian Automotive market – the new tech trends in numbers In our previous article on the topic of the automotive industry in Brazil, we discussed that the industry is going through exponential change. In 2020, a report by the Brazilian PTO identified several trends regarding innovative technologies in the
  • Where to next for the Brazilian automotive sector?
    Where to next for the Brazilian automotive sector? The automotive industry is of huge significance to the global economy. In 2019 alone, more than 91 million cars, vans and buses were produced worldwide (corresponding to a gross revenue of more than US $ 2.27 trillion dollars). The industry has taken
  • Chilean congress approves changes to Intellectual Property Law
    Chilean congress approves changes to Intellectual Property Law During April, the Chilean Congress approved a bill that seeks to modernize the national Intellectual Property system and create greater harmonization with international law. The changes include more efficient procedures for the registration and enforcement of patents and trademarks, including for expedited
  • Following the latest developments in Brazil’s DPA
    Following the latest developments in Brazil’s DPA In our last post on this topic, we discussed recent developments in respect of the ANPD (the Brazilian DPA) and the LGPD (Brazil’s Data Protection law). Since our last post, the new law came into full effect, bringing with it strict penalties for
  • How are digital influencers regulated in Brazil?
    How are digital influencers regulated in Brazil? In Brazil, advertising is subject to different legal considerations based on Constitutional, Civil, Intellectual Property and Data Protection Law, amongst other areas. Cases related to advertising are dealt with before the Brazilian civil courts, as well as by the Brazilian Advertising Self-Regulation Authority
  • Brazil: tackling patent infringement in the courts
    Brazil: tackling patent infringment in the courts Brazil is the second largest country in the Americas, both in terms of GDP and population. The Brazilian Industrial Property law (Law 9279/1996) governs all areas of IP (patents, trademarks, designs, unfair competition, etc.) and also sets out important procedures and criteria to
  • Brazilian PTO creates new rules for position marks
    Brazilian PTO creates new rules for position marks On 21 September, the Brazilian PTO published a new rule, providing for the registration of trademarks in the form of a position mark. This is good news, as it brings the country in line with other jurisdictions that already accept this type of registration (e.g. the EPO, Germany, Argentina and Canada).     This move is also an
  • Brazilian PTO annuls patent for CBD based drug
    Brazilian PTO annuls patent for CBD based drug In a decision published on 27 July, the Brazilian PTO annulled the patent for the drug Myalo, a CBD based medicine marketed by the company Prati-Donaduzzi. As discussed in our previous article on the subject of Patents for Cannabis Products in Brazil,
  • What can 5G do for the gaming world?
    What can 5G do for the gaming world? The gaming industry has exploded in recent years and the gaming craze continues to spread across the globe. Further, diverse forecasts show that this is a trend of exponential growth, as it is one of the industries that will benefit most from
  • Revisiting the exhaustion of IP rights
    Revisiting the exhaustion of IP rights A topic that has recently resurged is the exhaustion of IP rights and what it means for companies doing business internationally. This is due to the impacts of Brexit (see our recent post-blog on this topic) and what this means in terms of IP
  • Right of publicity under the Brazilian Legislation
    Right of publicity under the Brazilian Legislation There is no specific provision in the Brazilian legislation that recognizes the right of publicity, an intellectual property right described as the right of every individual to control the commercial exploitation of his or her likeness. In Brazil, aspects of one’s identity receive
  • Games and loyalty programs in Brazil
    Games and loyalty programs in Brazil Gamification is here to stay and is now reaching all markets. This is nothing new. Today, the strategy is commonly used in combination with so-called loyalty programs, in which users are motivated by numerous factors to consume and remain loyal to certain companies. The
  • Cannabis in Brazil: a synopsis of current market
    Cannabis in Brazil: a synopsis of current market Recent events in Brazil may be seen as further steps in a slowly changing position in the cannabis market across the region. Such change takes place with the background of growing investment in the medicinal benefits of marijuana and other narcotic substances.
  • Brazilian DPA issues guidelines on data processing agents
    Brazilian DPA issues guidelines on data processing agents In a recent post, we discussed the latest developments in respect of the Brazil’s new federal data protection authority (the ANPD). Brazil’s general data protection law (the LGPD) has finally come into full effect in August 2021, bringing with it new obligations
  • A closer look at the Brazilian e-sports market
    A closer look at the Brazilian e-sports market It is no secret that the global e-sports market has been exploding in recent years. A 2021 Global E-sports Market report produced by Newzoo highlights that global e-sports revenues will grow to $1,084 million in 2021. This means a growth of +14.5%, from $947.1
  • The role of ANVISA in cannabis related patents
    The role of ANVISA in cannabis related patents As mentioned in our previous post on this topic, patent applications for pharmaceutical products or processes must be submitted to ANVISA (The Brazilian Health Surveillance Agency) for prior consent based on a public health analysis. The government lists many cannabis-derived products such
  • Patents for cannabis products in Brazil
    Patents for cannabis products in Brazil In a recent post on this topic, we discussed how the slowly changing position toward cannabis-based products in Brazil, with the background of growing investment in the medicinal benefits of marijuana and other narcotic substances. But what is the current position in terms of
  • Intellectual Property in Brazil: A brief synopsis
    Intellectual Property in Brazil: A brief synopsis Over the last years, the government began focusing its attention on creating a culture of innovation, and the growth of Intellectual Property in Brazil. This led to many new initiatives across all powers of Brazilian government aiming to make the country more modern
  • The Brazilian Automotive market – the new tech trends in numbers
    The Brazilian Automotive market – the new tech trends in numbers In our previous article on the topic of the automotive industry in Brazil, we discussed that the industry is going through exponential change. In 2020, a report by the Brazilian PTO identified several trends regarding innovative technologies in the
  • Where to next for the Brazilian automotive sector?
    Where to next for the Brazilian automotive sector? The automotive industry is of huge significance to the global economy. In 2019 alone, more than 91 million cars, vans and buses were produced worldwide (corresponding to a gross revenue of more than US $ 2.27 trillion dollars). The industry has taken
  • Chilean congress approves changes to Intellectual Property Law
    Chilean congress approves changes to Intellectual Property Law During April, the Chilean Congress approved a bill that seeks to modernize the national Intellectual Property system and create greater harmonization with international law. The changes include more efficient procedures for the registration and enforcement of patents and trademarks, including for expedited

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