WHO WE ARE
“From the largest Fortune 100 to the most nimble startup, we help our partners move from innovation to market with the skills, dedication, and right mix of new and traditional approaches needed to protect the power of their ideas. As your local partner in Brazil, we can work with you to provide the same high quality LATAM focused legal services to your valued clients.”
Alicia Daniel Shores
Partner & CEO
Daniel is a firm that respects your particular needs and provides legally-wise business solutions. Our diverse team of over 200 partners, attorneys, engineers, and other professionals is uniquely equipped with the legal and technical expertise, and real-world business experience, essential to develop and execute the customized strategies that meet the specific IP needs of our client’s portfolio.
Beyond understanding the nuances of IP law, we understand the region. Our in-depth and native knowledge of Brazil and Latin America’s complex legal environments enables Daniel to better anticipate our client’s needs, understand the potential risks they face, and, ultimately, provide more successful management of their IP assets.
Daniel has offices in São Paulo and Rio de Janeiro, located in the most important business centers in both capitals. The units are fully integrated and connected online, offering our clients a personalized service in any segment, with the most appropriate Intellectual Property solutions in each case. Our offices also have the most modern physical structure and equipment, offering the highest level of service to our clients and workspace for our staff, enabling effective internal communication and fostering productivity.
To support Daniel’s entire operation worldwide efficiently and safely, we have the support of our extremely qualified IT team, responsible for the development of our systems and software for managing and monitoring our processes (DANSPI and PROTHEUS). We have also developed an entire digital infrastructure that allows us to be connected and working in a 100% secure platform.
Regarding our technical capacity, we have a team of more than 200 multidisciplinary professionals, who are highly qualified in all areas of Intellectual Property. We also have high-performance software that allows us to perform our services quickly, efficiently, and objectively.
OUR HISTORY
Daniel Law’s legacy in Brazil dates back to 1940, when Percy Daniel joined the firm of Carl Kincaid in Rio de Janeiro. After Mr. Kincaid’s passing, Percy founded Daniel & Cia. in 1959 alongside his son Denis Allan Daniel, who became senior partner in 1977 and led the firm’s evolution into one of Brazil’s foremost names in Intellectual Property law.
In 2002, the firm was renamed Daniel Law, and in 2005, a new chapter began when Denis appointed his daughter, Alicia Daniel-Shores, as CEO. Under her leadership, the firm entered a phase of modernization and strategic expansion — broadening its team, investing in infrastructure, and deepening its role as a legal and business partner for innovation-driven companies.
Over the past two decades, Daniel Law has created dedicated practice groups and brought in new partners and practice heads to build out areas such as anti-counterfeiting and brand protection, business transactions, regulatory law in life sciences and agribusiness, and privacy and technology law — further strengthening its foundation in trademark and patent litigation and prosecution, long considered among Brazil’s best.
The firm now brings together more than 250 professionals dedicated exclusively to IP and technology law, making it one of the largest and most specialized firms of its kind in Latin America.
This ongoing evolution reflects Alicia’s long-term vision of building a firm that not only delivers legal excellence, but is also driven by strategic insight, innovation, and operational strength. Her leadership continues to guide Daniel Law’s investments in legal technology, infrastructure, diversity, and talent development.
The fourth generation of the Daniel family is now represented by Robert Daniel, Alicia’s nephew and grandson of Denis Daniel. Building on legal and business experience abroad, Robert has brought immense dedication to client service and strategic, business-oriented legal advice. He has been instrumental in expanding the firm’s technology practice and reinforcing its litigation and enforcement teams, contributing to the firm’s continued leadership in the region. In 2025, he was named Practitioner of the Year for Brazil by Managing IP — a recognition that reflects both individual excellence and the strength of the team around him.
Together, this multigenerational leadership ensures that Daniel Law continues to evolve — honoring its legacy while shaping the future of IP and technology law in Brazil and beyond.