In the fast-paced digital environment of Latin America, registering your trademark is just the beginning. The real challenge, and where many companies can lose immense value, lies in the continuous and effective protection and enforcement of their rights. With the...
Intellectual Property
IP & ESG in Latin America: How Intellectual Property Strengthens Sustainable and Ethical Business Practices
ESG is here to stay. More than just a global trend, Environmental, Social, and Governance (ESG) criteria have become a crucial part of strategic decision-making worldwide — including in Latin America. But with growing demands for transparency, an essential question...
Market Entry and Commercial Set-Up in Brazil: Key Legal and Strategic Considerations for International Businesses
Brazil remains one of the most attractive markets for international companies looking to expand in Latin America. Its large consumer base, diversified economy, and growing digital and technology sectors offer significant commercial potential. However, market entry is...
BRPTO Adopts New Nice Classification: What Businesses Need to Know
On January 1, 2025, the Brazilian Patent Office (BRPTO) officially adopted the latest version of the Nice Classification (NCL), reflecting updates that cater to global market trends and evolving regulatory landscapes. These changes introduce new categories for...
Brazil Back Among Top Global Economies
On 19 December, the International Monetary Fund (IMF) released new numbers regarding the Brazilian economy in its latest World Economic Report. The report brings more positive news for the country after major ratings agencies, including S&P and Fitch, had already...
A step Towards Modernization: Brazil’s IP Laws Set for Public Consultation
In our recent post , we discussed how Brazil’s Patent and Trademark office (BPTO) has been taking important steps to align itself with other offices around the globe. For example, in WTR’s annual IP Office Innovation Ranking, which ranks national offices by their use...
Unlocking Brazil’s Potential: Advancements in Intellectual Property and Innovation
Over the last years, Brazil has been investing in new initiatives to become more modern and competitive. The steps taken include ratifying important international treaties, defining new strategies, regulations, and legislation, conducting public consultation...
Brazil adopts new legal framework on Telehealth
On December 28, former Brazilian President Jair Bolsonaro sanctioned Law 14,510 , authorizing the practice of telehealth across Brazil, and revoking the previous rules regulating the discipline. In our last post on the subject, we discussed how the Brazilian Ministry...
Industrial Design: Brazil prepares for accession to the Hague Agreement
This year, Brazil is progressing with its proposal to join the Hague Agreement on International Registrations of Industrial Designs. The move is part of a bigger strategy to align the country with leading nations in terms of intellectual property matters, and the...
Brazil to provide new framework on telehealth
According to a recent study, the global telehealth market grew to USD 144,38 billion in 2020, which represents growth of 135.2% on the 2019 average. In Brazil, revenue in the digital health market (including different technologies such as health apps, wearable...
Icons and your IP rights – 8 tips for ensuring greater protection
Icons that identify applications are the new distinguishing signs of today. They are used to facilitate our navigation on smartphones and computers. There can be little doubt that icons have a distinctive function. However, is it possible to protect application icons...
10 Common questions on Trademark Enforcement in Brazil
Are you interested to learn about some of the particularities of Trademark enforcement in the Brazilian courts? Here we take a look at 10 common questions that people routinely want answered when looking to Brazil as a potential country to expand their trademark...
What you need to know about franchising in Brazil
Brazil’s franchise market, which is the 6th largest in the world (in terms of franchise units) and 5th (in terms of franchise chains), has been growing impressively over the last decades. According to a recent study by the International Trade Association of the US...
Top 7 questions on patent prosecution and opposition in Brazil
Are you interested to learn about some of the particularities of patent prosecution and opposition in Brazil? Here we take a look at 7 “introductory questions” that people routinely want answered when looking to Brazil as a potential country to expand their patent...
New Brazilian tax rules for remittance of IP royalties abroad – time to change your contractual arrangements?
In December 2021, Brazil introduced sweeping changes to its legal framework on foreign exchange (under Law 14.286/2021). In addition to various important changes regarding the use of the Brazilian currency in foreign markets, the new law brings a fresh approach for...