In recent years, the Brazilian PTO has taken meaningful steps to reduce its longstanding patent examination backlog. Through targeted initiatives focused on streamlining internal workflows and increasing examination efficiency, the Brazilian PTO has already delivered...
Blog
Heineken Unit Files Federal Action to Cancel ” Cerveja Bávara Real” Mark Following BPTO Reversal
A new trademark dispute in Brazil’s beer sector highlights the tension between long-established brands and later-filed marks that rely on close phonetic or visual structures. CKBR Bebidas Ltda., part of the Heineken Group and owner of the historic BAVARIA brand, has...
Integrated Strategy: Data + Brand as the Core of Competitiveness
The path to leadership in Latin American AgriFoodTech depends on an integrated strategy — where technology, data, and branding move together. Key elements: Protect the brand, both nationally and internationally, ensuring exclusivity and secure expansion. Build a...
AgriFoodTech Case and Trends
Looking at real examples helps illustrate the impact of data + brand: Bayer – Climate FieldView™: advanced technology, but adopted more rapidly thanks to the brand’s global reputation.¹ Agrotrace (Brazil): digital traceability and blockchain, with trust reinforced by...
Data Monetization: The Brand as a Seal of Trust
Collecting data is only the beginning. Turning it into revenue requires strategy, trust, and credibility. According to EloGroup¹, there are two main approaches: Internal monetization: using data to reduce costs, predict failures, and optimize input application....
Trademarks as a Legal Shield and Competitive Advantage
In digital agribusiness, innovation moves fast. A crop monitoring software developed today can be copied tomorrow. In this context, a registered trademark becomes a strategic shield.³ It ensures: Exclusive use within a specific class and territory. Protection against...
Data + Brand: The New Driver of Digital Agriculture
If you talk to any AgriFoodTech professional in Latin America, you will often hear: “data is the new oil.”¹ But, like all good oil, it needs to be refined to generate value. In agribusiness, raw data only becomes a competitive advantage when it is processed,...
São Paulo court recognizes improper use of the PYCNOGENOL® trademark and puts the brakes on Brazilian laboratories
Decisions by the São Paulo State Court of Justice expose the risk of consumers acquiring products that improperly use the PYCNOGENOL® brand, without the original substance or without a license from the owner. The São Paulo State Court of Justice has granted...
Folha de S.Paulo v. OpenAI – Update on Brazil’s First Generative AI Copyright Dispute
As we have reported, Folha de S.Paulo filed the first Brazilian lawsuit against a generative AI company, alleging unauthorized use of its journalistic content to train and operate ChatGPT. The case is being closely followed, as it may establish important precedents...
Trademark Litigation and Online Enforcement Trends in Latin America in 2025: Protect Your Brand in the Digital Age
In the fast-paced digital environment of Latin America, registering your trademark is just the beginning. The real challenge, and where many companies can lose immense value, lies in the continuous and effective protection and enforcement of their rights. With the...
IP & ESG in Latin America: How Intellectual Property Strengthens Sustainable and Ethical Business Practices
ESG is here to stay. More than just a global trend, Environmental, Social, and Governance (ESG) criteria have become a crucial part of strategic decision-making worldwide — including in Latin America. But with growing demands for transparency, an essential question...
Trademark protection in the Metaverse: what you need to know
The metaverse is no longer just science fiction — it’s becoming part of everyday business. Many brands are exploring new ways to interact and sell in virtual environments. But this new territory raises important questions around trademark protection. Unlike the...
The new era of trademark registration in Brazil: updates for August and September/2025
The BPTO (Brazilian Patent and Trademark Office) has published new guidelines (BPTO Ordinance No. 10/2025) that will take effect in August and September 2025, bringing updates well received by the market. The main change is the exemption of trademark registration...
Market Entry and Commercial Set-Up in Brazil: Key Legal and Strategic Considerations for International Businesses
Brazil remains one of the most attractive markets for international companies looking to expand in Latin America. Its large consumer base, diversified economy, and growing digital and technology sectors offer significant commercial potential. However, market entry is...
“Brazil has fully aligned with international standards”: IP experts react to USTR’s Section 301 investigation
The Office of the US Trade Representative (USTR) has initiated a sweeping Section 301 investigation into Brazilian trade practices, citing concerns that span from inadequate IP protection to restrictions on digital commerce. The investigation, launched under Section...