The perspective of creativity and innovation for technological purposes has always existed in society, respecting its capabilities and delimitations over the decades, ranging from the invention of the wheel to Artificial Intelligence, which is our main subject at...
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Madrid Protocol in Brazil
When is a trademark a trademark? In an ideal world a trademark should be whatever is perceived as a trademark by consumers. If we consider, for example, how businesses use trademarks to reach consumers this point becomes clear. Decades ago the primary channels of...
The (Lack of) Encouragement to Technological Development in Brazil
The Superior Court of Justice (STJ) recently issued a decision involving the multinational company Unilever. This reversed forty years of economic policies and represents a significant discouragement to business and technological development in Brazil. The decision by...