OUR TEAM

Livia Helayel
Partner
Lívia started working in the Intellectual Property field in 2010 and worked at Daniel law from 2012 to early 2017, having rejoined Daniel Law as a Partner in 2018. She has focused on Advice and Negotiations related to Trademark issues, Unlawful Competition Analysis and Advice, Trademark, Copyright, Domain Name and Trade name infringements, Drafting and Reviewing Coexistence Agreements, Commercial Investigations and other strategic enforcement measures, Full Trademark Availability Search and Legal Opinion, Trademark Proceedings, Trademark Registration and Auditing Trademark portfolios.
Pratice Areas
Trademark
Unfair Competition
Trade Names
Copyright
Digital Law
Entertainment Law
Advertising Law
Domain Names
Industrial Design
Litigation

Education

Privacy and Internet research Committee from ITS-Rio (Institute for Technology & Society – Rio), in 2016;
Advanced Course in Fashion Law and Business from Ibmec-Rio, in 2014;
Advanced Course in Intellectual Property Litigation from ABAPI/RJ, in 2012;
Postgraduate Degree in Intellectual Property Rights from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), in 2011;
Degree in Law from the Pontifical Catholic University of Rio de Janeiro – PUC-Rio in 2009, with the dissertation “Constitutional interpretation of the Limitations and Exceptions to Brazilian Copyright Regime”.

Affiliations, Commissions and Collegiate

Member of the Privacy and Internet research Committee from ITS-Rio (Institute for Technology & Society – Rio), in 2016;
Member of the Brazilian Bar Association, registered in the State of Rio de Janeiro.

Articles

Madrid Protocol in Brazil

When is a trademark a trademark? In an ideal world a trademark should be whatever is perceived as a trademark by consumers. If we consider, for...