In the early days, branding was the act of creating a name, symbol or design capable of identifying a product or service. This definition brought together the idea of visual representation as a key feature to identify and distinguish a certain company or its products...
REGULATORY AND LEGISLATIVE IP
The BPTO: A Positive Transformation?
When meeting international colleagues at conferences and IP events, the conversation often centered around the Brazilian Patent and Trademark Office’s (BPTO) well documented problems with delay and backlog of applications. In patents, for example, it was quite...