A recent report by the World Intellectual Property Organisation (WIPO) about IP and sports highlighted “… the emergence of new areas such as eSports, which has grown rapidly to reach a global audience of nearly 500 million…”. While the global esports market has been...
Games
What can 5G do for the gaming world?
The gaming industry has exploded in recent years and the gaming craze continues to spread across the globe. Further, diverse forecasts show that this is a trend of exponential growth, as it is one of the industries that will benefit most from 5G, a fifth-generation...
Games and loyalty programs in Brazil
Gamification is here to stay and is now reaching all markets. This is nothing new. Today, the strategy is commonly used in combination with so-called loyalty programs, in which users are motivated by numerous factors to consume and remain loyal to certain companies....
A closer look at the Brazilian e-sports market
It is no secret that the global e-sports market has been exploding in recent years. A 2021 Global E-sports Market report produced by Newzoo highlights that global e-sports revenues will grow to $1,084 million in 2021. This means a growth of +14.5%, from $947.1 million...
Game on! The Brazilian Video Games industry – from big potential to possible legal concerns
The Brazilian Video Games industry – from big potential to possible legal concerns Like other parts of the world, Brazil is currently experiencing a culture revolution when it comes to video games. With new business models emerging, many in the industry are indeed...