COPYRIGHT, ADVERTISING AND CREATIVE INDUSTRIES
Our work with
Our unique approach helps us to identify issues and risks before they arise and ensure compliance with the relevent Brazilian laws and regulatory standards, in areas such as publishing, broadcasting, TV and Film Production, internet, gaming and digital enterprises.
In Brazil (CONAR)
CONAR has a code of ethics that provides guidelines for advertising practices, including the use of images, language, and claims. The organization receives complaints from consumers, competitors, and other stakeholders about potentially misleading or unethical advertising practices. If a complaint is found to be valid, CONAR may request that the advertiser modify or withdraw the advertisement in question.
CONAR is relevant to marketing departments in Brazil because it provides a framework for advertising that promotes responsible and ethical practices. Companies that operate in Brazil must comply with CONAR’s code of ethics and standards for advertising practices. By adhering to these guidelines, companies can maintain their reputation and avoid potential legal and financial consequences associated with non-compliance.
Additionally, CONAR serves as a resource for marketing departments by providing guidance on advertising practices and regulations. Companies can use CONAR’s resources to ensure that their advertising campaigns meet ethical and legal standards, while also maximizing their impact and effectiveness.
Multi-disciplinary experience advising clients from different segments, such as: television, radio, cinema, museums, electronic commerce, video on demand (VOD), Internet, advertising, electronic games, licensing of e-commerce products and service
Expertise in structuring, negotiating, drafting and reviewing contracts involving copyright for companies in the different branches of creative industries. (e.g., entertainment, media and education, videogame)
In general, our team is prepared to attend all legal aspects involved in protecting computer programs / software