COPYRIGHT, ADVERTISING AND CREATIVE INDUSTRIES

At Daniel, we believe that protecting our clients creativity is crucial to their success. This is why we use our up to date expertise and a flexible innovative approach to navigate the unique challenges of our clients’ industry sectors, and provide them with the appropriate protection for their creative work.

Our unique approach helps us to identify issues and risks before they arise and ensure compliance with the relevent Brazilian laws and regulatory standards, in areas such as publishing, broadcasting, TV and Film Production, internet, gaming and digital enterprises.

CONAR stands for the National Advertising Self-Regulation Council (Conselho Nacional de Autorregulamentação Publicitária) in Brazil. It is a non-profit organization that regulates and monitors advertising practices in Brazil. CONAR’s main objective is to ensure that all advertising in Brazil is truthful, ethical, and socially responsible.

CONAR has a code of ethics that provides guidelines for advertising practices, including the use of images, language, and claims. The organization receives complaints from consumers, competitors, and other stakeholders about potentially misleading or unethical advertising practices. If a complaint is found to be valid, CONAR may request that the advertiser modify or withdraw the advertisement in question.

CONAR is relevant to marketing departments in Brazil because it provides a framework for advertising that promotes responsible and ethical practices. Companies that operate in Brazil must comply with CONAR’s code of ethics and standards for advertising practices. By adhering to these guidelines, companies can maintain their reputation and avoid potential legal and financial consequences associated with non-compliance.

Additionally, CONAR serves as a resource for marketing departments by providing guidance on advertising practices and regulations. Companies can use CONAR’s resources to ensure that their advertising campaigns meet ethical and legal standards, while also maximizing their impact and effectiveness.