By Fernanda Quental and Gabriel Sacramento The legalization of the consumption of cannabis and cannabis-derived products in such countries as...
Gabriel Sacramento has been working with Intellectual Property since 2015. He assists foreign clients in protecting their trademark portfolios, through the development of defense and enforcement strategies.
With a masters in Branding from Istituto Europeo di Design and an LL.M in Corporate Law, Gabriel can also assist in the entire process of brand management, from initial conception, platform development, purpose, manifestation, naming, development of communication guidelines, mapping and management of contact points and user experience, product launches, interaction with digital influencers, brand activation and KPI monitoring.
Gabriel has deep knowledge in strategic management of brands and companies in the fashion and luxury markets, having published several articles published in this area.
Strategic Brand Portfolio Management
LL.M. in Corporate Law – IBMEC / Rio de Janeiro;
Bachelor of Laws – Salesiano University Center of São Paulo;
Specialization in Fashion and Luxury Business Management – Bocconi Universitá de Milano / IT;
Specialization in Fashion Law – IBMEC / Rio de Janeiro.
Affiliations, Commissions and Collegiate
Member of the Fashion Law Commission of the Brazilian Bar Association, Rio de Janeiro Section;
Member of the Brazilian Intellectual Property Association – ABPI;
Member of the Brazilian Institute of Business Law (IBRADEMP);
Member of the International Trademark Association (INTA);
Member of the Young Practitioners Committee of INTA 2020/2021;
IP Rising Star in Managing Intellectual Property 2020/2021 ranking.
Ralph’s Coffee and The Polo Bar: using brand extensions to empower the communication of emotional attributes in Lifestyle Fashion Brands
The art of gaining consumer’s admiration and loyalty is not like it used to be. Nowadays, the way a relationship between brand/consumer is...