In digital agribusiness, innovation moves fast. A crop monitoring software developed today can be copied tomorrow. In this context, a registered trademark becomes a strategic shield.³
It ensures:
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Exclusive use within a specific class and territory.
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Protection against unfair competition and market confusion.
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Established reputation, turning the brand into a synonym for trust among cooperatives, trading companies, and large producers.
The Madrid Protocol, administered by WIPO (World Intellectual Property Organization), allows for centralized trademark registration in multiple countries, reducing costs and simplifying international expansion. Brazil, Mexico, and Colombia have joined the system, paving the way for startups and multinational companies to protect their brands in key markets.
In practice, the Madrid Protocol is an essential tool for any Latin American agtech or foodtech seeking to grow beyond its borders without facing the bureaucracy of multiple national registration procedures.
👉 Does your expansion strategy already include trademark protection through the Madrid Protocol?
References – Week 3
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BRAZIL. INPI. Madrid Protocol. Rio de Janeiro: INPI, 2024. Available at: https://www.gov.br/inpi/pt-br/assuntos/marcas/protocolo-de-madri
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WIPO. Madrid System – List of Members. Geneva: WIPO, 2025. Available at: https://www.wipo.int/madrid/en/members/