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The Principle of Territoriality in International Intellectual Property Law and Its Implications for Global FRAND Rate-Setting
Written by Professor Daniel Gervais, with the assistance of Isabel Milman and Viviane Kunisawa Abstract The principle of territoriality under which intellectual property (IP) rights exist and are enforced only within national borders sits uneasily alongside the global...
IP Litigation in Brazil in 2025: AI, Platforms, and the New Geography of Competition
Brazil has long been known for its strong litigation culture, particularly among domestic companies, where disputes are often taken to court at an early stage. This does not mean that cases always move quickly to a final resolution. On the merits, complex proceedings...
Pharmaceutical advertising in Brazil: regulatory framework, social media and associated debates
By Viviane Kunisawa, Mariana Cuzziol, Rafael Barros Introduction The digitalisation of communication, particularly through social media, has transformed how health information and pharmaceutical products reach consumers. Traditional advertising principles, once suited...
The Mercosur–EFTA Free Trade Agreement: Intellectual Property, Regulatory Governance, and the Pursuit of Innovation and Public Interest
The European Free Trade Association (EFTA) States – Iceland, Liechtenstein, Norway, and Switzerland – and the Common Market of the South (Mercosur) – Argentina, Brazil, Paraguay, and Uruguay – signed a free trade agreement (FTA) on the 16th of September in Rio de...
Brazilian Supreme Court to Review Constitutionality of New Clinical Research Law
The Brazilian Society of Bioethics (SBB) has filed a Direct Action of Unconstitutionality (ADI 7875) before the Federal Supreme Court (STF), assigned to Justice Cristiano Zanin, seeking a preliminary injunction and subsequent annulment of key provisions of Law No....
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Last Chance for Fast-Track Examination of H04 Telecom Patents in Brazil
The Brazilian Patent and Trademark Office (BPTO) published today an ordinance establishing that, as of January 1, 2026, it will suspend the acceptance of all priority and fast-track examination requests, including the Patent Prosecution Highway (PPH), for patent...
BRPTO announces end of patent issuance fee after transition period
In May 2025, the Brazilian Patent and Trademark Office (BRPTO) announced its intention to eliminate the patent issuance fee as part of its efforts to streamline the granting process. This change was made official through publication in the BRPTO’s Official Gazette No....
BPTO strengthens cooperation with China and extends patent program until 2029
Agreement signed in Rio de Janeiro ensures greater efficiency and lower costs for Brazilian companies and innovators in the patent protection process. The Brazilian Patent and Trademark Office (BPTO) and the China National Intellectual Property Administration (CNIPA)...
Expected Updates to the BRPTO PPH Program – Third Trimester of 2025
As part of the ongoing Patent Prosecution Highway (PPH) program, the Brazilian Patent and Trademark Office (BRPTO) is expected to release new updates next week regarding Phase V of the program for the third trimester of 2025, further expanding its scope. In accordance...
Beyond the Backlog: Brazil’s IP Changes and What Companies from Asia Should Know
Brazil has been steadily improving its intellectual property system. The national office (INPI) has reduced delays in patent and trademark examination, modernized its processes, and joined international treaties such as the Madrid Protocol and the Hague Agreement....
BPTO opens public consultation on artificial intelligence patents
The Brazilian Patent and Trademark Office (BPTO) announced on Monday (18) the launch of Public Consultation No. 03/2025, aimed at collecting public contributions on the draft Guidelines for the Examination of Patent Applications related to Artificial Intelligence. The...
International Interest Grows in Protecting Innovations in Brazil’s Metallurgical Sector
Strategic use of the PCT system and the presence of multinationals confirm Brazil as a key destination for industrial technology protection Brazil is increasingly becoming part of the global innovation protection route, especially in traditional industrial sectors...
Trademark Materials
Trademark Blog Posts
Trademark News
IP Litigation in Brazil in 2025: AI, Platforms, and the New Geography of Competition
Brazil has long been known for its strong litigation culture, particularly among domestic companies, where disputes are often taken to court at an early stage. This does not mean that cases always move quickly to a final resolution. On the merits, complex proceedings...
Argentina Publishes New Rules for Trademark Registration – INPI Resolution 583/2025
The Argentine National Institute of Industrial Property (INPI) has published Resolution 583/2025, introducing a new and comprehensive overhaul of the country’s trademark registration procedure. This initiative reflects another step by the Argentine authority toward...
Brazilian Federal Revenue Issues New Act Strengthening Border Measures Against Counterfeit Goods
The Brazilian Federal Revenue (RFB) has published a new Interpretative Declaratory Act (ADI No. 03/2025), marking a significant advancement in Brazil’s efforts to combat the entry of counterfeit products and strengthen the protection of intellectual property rights at...
Practitioners sound warning over Brazil’s TM fee change
Leaders at two Brazilian law firms outline strategies to adjust to trademark fee changes at Brazil's IP office while urging clients to apply before September 20 Brazil’s Patent and Trademark Office will introduce a second phase of fee changes on September 20,...
Brazil’s 2025 Trademark Reforms: Opportunities and hurdles
Starting September 20, 2025, the Brazilian Patent and Trademark Office (BPTO/INPI) will change how trademark applications are paid and prosecuted. The current two-step system — a filing fee and then a grant fee — will be replaced by a single fee paid at filing. This...
“Brazil has fully aligned with international standards”: IP experts react to USTR’s Section 301 investigation
The Office of the US Trade Representative (USTR) has initiated a sweeping Section 301 investigation into Brazilian trade practices, citing concerns that span from inadequate IP protection to restrictions on digital commerce. The investigation, launched under Section...
BRAZIL: Changes to Criteria for Highly Renowned Trademarks Under Consideration
The Brazilian Patent and Trademark Office (INPI) conducted a public consultation to revise Ordinance/INPI/PR No. 08/2022, which outlines the requirements for granting high-renown trademark protection (fame status) in Brazil. The fame status is a special protection...
Business Transactions Materials
Business Transactions Blog Posts
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The Statute of Limitations for Royalties Recovering and the Circuit Split in Brazil
In 2024, royalties and other payments for the use of intangible assets in Brazil —such as trademarks, software, industrial designs, and know-how — exceeded USD 109 billion, according to World Bank data¹. This figure corresponds to inflows recorded in the Balance of...
Brazil’s Role in SEP Litigation Continues to Evolve
Brazil remains a key jurisdiction for Standard Essential Patent (SEP) disputes, standing out as the fifth-largest smartphone market in the world and home to over 160 million internet users. With these dynamics, the country has become a litigation hotspot for SEP...
Betting companies have until december 31, 2024 to regularize their operations in Brazil
Companies operating in Brazil’s betting market must regularize their operations by December 31, 2024. To continue operating in 2025, they will need to obtain authorization from the Secretariat of Prizes and Bets (SPA) under the Ministry of Finance. Starting January 1,...
Brazilian Government Continues Implementation Process of Fixed-Odds Betting Regulatory Policy
In December 2023, the Brazilian government enacted Law No. 14,790, known as the "Betting Law". This law regulates online sports betting in Brazil and establishes the foundations for the exploitation of fixed-odds betting on sporting events and online games. To ensure...
Brazil approves Legal Framework for Games
Today was approved the law that creates a legal framework to regulate the electronic games industry in Brazil. Under the new law, the definition of electronic games includes: Interactive audiovisual work developed as software, with images changing in real time through...
Changes in Transfer Pricing Rules in Brazil
We would like to inform you that, as of January 1, 2024, Law No. 14,596/2023 has come into effect in Brazil, introducing significant changes to transfer pricing rules. In this context, it is crucial for companies to review their intercompany contracts related to...
Implementation of Innovative Changes to the Recordal of Technology Agreements in Brazil
On July 11, 2023, the Brazilian Patent and Trademark Office (BPTO) published on its Journal of Industrial Property (RPI), edition No. 2740, Ordinances No. 26 and 27/2023, formalizing and implementing the changes made in December 2022, regarding the process of recordal...
Industrial Design Materials
Industrial Design Blog Posts
Industrial Design
Hague agreement awaits enactment after Senate approval
The Draft Legislative Decree No. 274/22 was approved on 10/06/22, which deals with Brazil's accession to the Hague Agreement, on the international registration of Industrial Designs. The agreement aims to simplify procedures and reduce costs for registrations of...
Recent IP protection measures in Brazil
Japan is a key strategic partner for Brazil in Asia. The official ties between the two countries can be traced back to the signing of the Treaty of Friendship, Commerce and Navigation in 1895. Today, enormous opportunities exist for co-operation between the two...
New ordinances relating to the accelerated patent prosecution in Brazil come into force in early 2022
The Brazilian PTO published at the end of last year new ordinances # 53, 54 and 55, which regulate the accelerated patent prosecution of patent applications in Brazil. Below are summarized the main issues addressed by each ordinance. If you have any questions, please...
Significant developments for design protection in Brazil (and more to come)
It is not uncommon to hear that design protection is often underestimated or even forgotten compared to other forms of IP, like trademarks, patents, and copyright. In Brazil, that seems to be the case when you compare the average of 6,000+ design applications filed...
The Coronavirus and 3D Printing
During the pandemic caused by COVID-19, the additive manufacturing production method popularly known as "3D printing", which consists of a production method whereby successive layers are placed on a given material and which has rapidly increased in use over the last...
Protecting and enforcing design rights: Brazil
In Brazil, the legal provisions for industrial designs are included in the Industrial Property Law (9,279/96). This law is supplemented by normative acts which regulate the National Institute of Industrial Property (INPI). The most recent of these are Normative Acts...
Doing IP Business in Brazil
Do you want to expand your business in Brazil? "Daniel has always sought to accompany its clients, especially in the strategic issues of their business, and this is why I am very honored to present our first edition of Doing IP Business in Brazil. On the following...
Life Sciences Regulatory Materials
Life Sciences Regulatory Blog Posts
Regulatory News
The Principle of Territoriality in International Intellectual Property Law and Its Implications for Global FRAND Rate-Setting
Written by Professor Daniel Gervais, with the assistance of Isabel Milman and Viviane Kunisawa Abstract The principle of territoriality under which intellectual property (IP) rights exist and are enforced only within national borders sits uneasily alongside the global...
Resolution No. 3/2025: Structural Changes to Brazil’s Drug Pricing Framework
The Drug Market Regulation Chamber (CMED) has published Resolution CM/CMED No. 3/2025, which establishes a new regulatory framework for the pricing of medicines in Brazil, replacing rules that had been in force for more than two decades. The resolution introduces...
Pharmaceutical advertising in Brazil: regulatory framework, social media and associated debates
By Viviane Kunisawa, Mariana Cuzziol, Rafael Barros Introduction The digitalisation of communication, particularly through social media, has transformed how health information and pharmaceutical products reach consumers. Traditional advertising principles, once suited...
ANVISA reinforces deadline for labeling compliance for simplified-notification medicines
The Brazilian Health Regulatory Agency (“ANVISA”) has published a communication reminding companies of the need to fully align the labeling of medicines subject to simplified notification with the requirements established under RDC 768/2022, as updated by RDC...
The Mercosur–EFTA Free Trade Agreement: Intellectual Property, Regulatory Governance, and the Pursuit of Innovation and Public Interest
The European Free Trade Association (EFTA) States – Iceland, Liechtenstein, Norway, and Switzerland – and the Common Market of the South (Mercosur) – Argentina, Brazil, Paraguay, and Uruguay – signed a free trade agreement (FTA) on the 16th of September in Rio de...
Overturning of the vetoes to the new Environmental Licensing Framework: impacts on agribusiness and the productive sector
On November 27, 2025, the National Congress overturned most of the presidential vetoes to the new environmental licensing framework. The decision reinstates provisions that simplify steps and expedite licensing procedures, particularly for activities classified as low...
ANVISA Publishes RDC 998/2025 on Occupational and Non-Dietary Exposure Risk Assessment for Pesticides
The Brazilian Health Surveillance Agency (“ANVISA”) has published Resolution 998/2025, which establishes technical and procedural requirements for assessing occupational, residential, and bystander risks related to the use of pesticides and related products. The...
Technology and Data Protection Materials
Technology and Data Protection Blog Posts
Technology News
IP Litigation in Brazil in 2025: AI, Platforms, and the New Geography of Competition
Brazil has long been known for its strong litigation culture, particularly among domestic companies, where disputes are often taken to court at an early stage. This does not mean that cases always move quickly to a final resolution. On the merits, complex proceedings...
14-days countdown to Ecuador’s deadline for DPO registration
The deadline for registering Data Protection Officers (DPOs) with Ecuador's Superintendency of Personal Data Protection is now two weeks away, on December 31, 2025. Resolution No. SPDP-SPD 2025-0028-R regulates the responsibilities of DPOs in Ecuador, supplementing...
Chile approves Standard Contractual Clauses for international transfers
In approving Standard Contractual Clauses for international transfers, Chile follows with the standard set by other data protection regulations in the European Union and Latin America. The country’s new personal data protection law (Law No. 21,719/24) allows...
Paraguay’s Personal Data Protection Law published
On November 27, Paraguay published Law No. 7593/2025, the country’s first general personal data protection law. Until now, the matter was governed by sparse legislation, such as the Credit Data Protection Law (Law No. 6534/2020). With the new legislation, Paraguay...
Digital Child and Adolescent Statute
On Wednesday evening, August 20, the House of Representatives approved Bill 2628/22, known as the “Digital Child and Adolescent Statute.” The Bill will now move on to review and voting in the Federal Senate. If the current text is approved, the law will apply to any...
Platforms’ liability for content posted by users
On June 26, 2025, the STF ruled on the constitutionality of Article 19 of the Brazilian Civil Rights Framework for the Internet, reshaping the liability framework for application providers regarding content posted by its users. Learn how it was and what changes with...
Approval of the Legal Framework for Artificial Intelligence by the Senate
The Legal Framework for Artificial Intelligence (Bill No. 2338/23) was approved last night, December 10, by the Senate. The text will now proceed to the Chamber of Deputies for deliberation and, if approved, to presidential sanction. The version voted yesterday by the...
Counterfeiting Materials
Counterfeiting News
Beyond the Digital: Aligning Online Monitoring with Offline Enforcement to Tackle Counterfeiting
Intellectual property rights (IPR) protection is deeply linked with technological development. Even beyond the protection of inventions, the development of mass communication and internet facilitated the dissemination of IP assets, a connection particularly evident in...
Recent IP protection measures in Brazil
Japan is a key strategic partner for Brazil in Asia. The official ties between the two countries can be traced back to the signing of the Treaty of Friendship, Commerce and Navigation in 1895. Today, enormous opportunities exist for co-operation between the two...
Five Must-Have Tips for Expediting Trademark Lawsuits in Brazil
Civil processes and procedures in the Brazilian Courts have been increasingly expedited due to the digitalization of case files and the assignment of courts specialized in specific matters (for instance, in corporate and intellectual property law). But the timeframe...
Copyright Blog Posts
Copyright News
Companies in the betting sector join CONAR in commitment to responsible advertising
Three major companies in the betting sector, Betano, Caesar's, and Rei do Pitaco, were the first in the sector to become associated with the National Council for Self-Regulation in Advertising (CONAR). This association marks a clear commitment from these betting...
Brazil approves Legal Framework for Games
Today was approved the law that creates a legal framework to regulate the electronic games industry in Brazil. Under the new law, the definition of electronic games includes: Interactive audiovisual work developed as software, with images changing in real time through...
CONAR publishes rules for advertising in the betting segment
The Superior Council of CONAR (Brazil’s National Council for Advertising Self-Regulation) announced the creation of Annex "X" of the Brazilian Code for Advertising Self-Regulation (CONAR-Conselho Nacional de Autorregulamentação Publicitária). This progress on the part...
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Automotive
Life Sciences
How is Brazil getting prepared for the transformation in connectivity?
The world is increasingly connected, and semiconductors are essential to enable this connectivity. Specialists project the semiconductor market to become a trillion-dollar industry by 2030 (McKinsey & Co. , 2022). The term “semiconductors” covers a large amount of...
Electric vehicles in Brazil
Brazil is the 8th largest vehicle producer in the world. despite the drastic drop in the global number of vehicles sold in 2020, Brazil was ranked 7th among the countries with the highest number of vehicles sold in 20233, rising one position from 2019. such numbers...
En route to innovation: an overview of the Brazilian automotive scenario
The automobile market is one of the most important sectors of the global economy, and Brazil has significant potential in this market, both in terms of production and consumption. The country has a long history in the automobile industry, with vehicle production...
Innovations in autonomous vehicle technology: a patent overview of the Brazilian market
The search for technologies that enable the automation of tasks performed by objects is increasing. A notable example is the automation of everyday tasks, such as household cleaning, which can now be easily accomplished thanks to innovations like robot vacuums.Fill...
Autonomous vehicles: artificial intelligence and intellectual property are important allies
This paper intents to give at a high-level answers to frequently asked questions we receive from our colleagues around the globe about specificities of…
Pharmaceutical advertising in Brazil: regulatory framework, social media and associated debates
By Viviane Kunisawa, Mariana Cuzziol, Rafael Barros Introduction The digitalisation of communication, particularly through social media, has transformed how health information and pharmaceutical products reach consumers. Traditional advertising principles, once suited...
Public Consultation: BRPTO proposes revisions to patent examination guidelines for new uses of known substances
Dear Colleagues, Last week, the Brazilian Patent and Trademark Office (BRPTO) opened a public consultation on Chapter 9 of the Guidelines for the Examination of Patent Applications in the Chemical Field (Rule No. 208/2017), which addresses claims directed to new uses...
ANVISA Moves Forward with Herbal Medicine Regulation Overhaul
Brazil’s National Health Surveillance Agency (ANVISA) is taking decisive steps to modernize the regulation of industrialized herbal medicines. In a public hearing held on February 6, 2025, the agency reviewed key updates to Collegiate Board Resolution (RDC) No....
WIPO survey for biological sequences that complement patent applications
Dear Colleagues, As you may be aware, WIPO Standard ST.26 introduced a change regarding the minimum length requirement for nucleotide and amino acid sequences, namely, short sequences should not be considered to compose sequence listing files. The nucleotide sequences...
The Growing Market for Weight Loss Treatments: Innovation, Patents, and the Future of GLP-1 Agonists
In recent years, the pharmaceutical industry has undergone significant changes in the focus of its innovation, research and development efforts. Historically, oncology and immunology were the primary targets for pharmaceutical companies, with most resources and...
Pharma
Understanding the Guidelines for Medication Advertising in Brazil
Medication advertising, directed at both patients and professionals, concerns a very peculiar practice, as its misuse can lead to serious and sometimes unavoidable health damage to citizens. Medication advertising faces numerous challenges, including ethical, legal,...
ANVISA approves Regulatory Impact Analysis Report on Cannabis Products for Medical Purposes
On May 15, 2024, the Board of Directors of the Brazilian Health Regulatory Agency (ANVISA) approved a Regulatory Impact Analysis Report addressing advances and challenges in regulating cannabis products for medical purposes in Brazil. The report aims to ensure the...
The National Strategy for the Development of the Economic-Industrial Health Complex (CEIS) and Partnerships for Productive Development (PDPs)
Since the beginning of this year, the Federal Executive has been working, led by the Executive Group of the Economic-Industrial Health Complex (GECEIS) – established by Decree 11,464/2023, to strengthen the domestic production of essential items for the Unified Health...
ANVISA’s Innovation Policy Established by Ordinance 1,100/2023
On October 2, 2023, Ordinance 1,100/2023 was published, establishing ANVISA's Innovation Policy. This measure aims to enhance the agency's ability to address complex and unforeseen challenges while promoting the development and adoption of innovative products and...
Chemistry
Brazil’s New Chemical Pesticides Law: find out what was approved by Congress
On November 28, the Brazilian Senate approved the final text of Bill 1459/2022. The bill, which has now been sent for presidential sanction, will regulate agricultural pesticides, replacing the old Law 7.802/1989 (among others). After several years in the legislative...
ANVISA prohibits importation of the Cannabis plant in natura
Through Technical Note No. 35/2023, ANVISA (the Brazilian National Agency for Sanitary Surveillance – the Brazilian FDA) prohibited the importation of the Cannabis plant in natura, whole or in parts (including its flowers), as of July 20, 2023. This decision does not...
How to protect therapeutic methods in Brazil
Brazil’s patent law does not allow methods of treatment to be patented, but there are other means of getting protection, according to Kene Gallois and Samantha Salim of Daniel Law. “It is possible to draft therapeutic method claims into Swiss-type format in order to...
The Brazilian PTO launched a public consultation inviting comments on patent applications in the biotechnology field
The Brazilian PTO published today a draft version of guidelines for the examination of patent applications in the biotechnology field. Any comments and suggestions regarding such draft guidelines must be submitted to the Brazilian PTO until April 07, 2019. Besides few...
Software and Telecom
Wi-Fi 7: Patent Opportunities and the Impact on Intellectual Property in the Technology Sector
“As Brazil moves toward a more connected future, Wi-Fi 7 stands out as a key technology to drive innovation in various sectors, from Industry 4.0 and telemedicine to entertainment and education.” In the context of technological evolution, internet connectivity is...
Computer Implemented Inventions (CII) in Brazil
You have probably already heard that computer programs/software as such are not patentable in Brazil. This is true, since Article 10 (V) of the Brazilian IP Law states that computer programs per se are not considered inventions. However, this assertion merely means...
Can you patent a software in Brazil?
In the current stage of technology development, it is possible to say that software inventions are almost everywhere (streaming services, smartphones, cars, home appliances, videogames etc.) and still spreading to many industries that had no history on developing or...
Four particularities of Brazilian Patent Prosecution you should know about
IP rules and regulations have a certain international uniformity. In several countries the main patentability requirements are almost identical due to international agreements such as the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS)....
Cannabis
STJ Sets Deadline for Regulation of Medicinal Cannabis Cultivation and Importation in Brazil
Unanimous decision grants six months for ANVISA to establish rules, highlighting benefits for patients and domestic industries. The Brazilian Superior Court of Justice (STJ) has taken a significant step toward regulating the cultivation and importation of...
Cannabis for Therapeutic Purposes in Brazil: Recent Developments and Future Perspectives
It is not news that cannabis-based medicines have been used for millennia around the world in the treatment of conditions and diseases such as chronic pain; epilepsy; neuropsychiatric disorders; nausea and vomiting related to chemotherapy; symptoms associated with...
Recent Reform on Brazilian Pharmaceutical Patents Showing Results
In 2021, the Brazilian legislature revoked a controversial article (Article 229-C) in the Brazilian IP Law, ending the participation of ANVISA (the Brazilian FDA) in examining Brazilian patent applications. As discussed below, the revocation of this article was a big...
Brazil in the race to join top cannabis markets?
Brazil is slowly changing its own position towards cannabis-based products in the region, with the background of growing investment in the medicinal benefits of marijuana and having recently provided new rules allowing for the regulated use of medical marijuana...
Data Protection
Market Entry and Commercial Set-Up in Brazil: Key Legal and Strategic Considerations for International Businesses
Brazil remains one of the most attractive markets for international companies looking to expand in Latin America. Its large consumer base, diversified economy, and growing digital and technology sectors offer significant commercial potential. However, market entry is...
Brazilian DPA releases note on privacy compliance in the pharmaceutical sector
On May 11, the Brazilian Data Protection Authority (ANPD) issued a technical note regarding the compliance practices for organizations in the pharmaceutical sector. The document is the result of a study on the privacy policies of pharmaceutical groups of economic...
ANPD publishes regulation on administrative sanctions for breaches of LGPD
On 27 February, the Brazilian data protection authority (ANPD) published the highly anticipated regulation on the application of administrative sanctions, which is a function allocated to the authority under Brazil’s data protection law (LGPD). The Brazilian General...
A look at the ANPD’s priorities for 2023/2024
Last November, the Brazilian Data Protection Authority (ANPD) released its Regulatory Agenda for the 2023-2024, setting out its priority of issues for this coming period. Below we take a look at some of the most awaited issues, as well as setting out the full list of...
Games
Sports betting to be taxed at 18%, according to new Provisional Measure
On 25 July, the Brazilian government published a new Provisional Measure in the Official Gazette of the Union that regulates sports betting. According to the document, betting practices will be taxed at 18% on the gross gaming revenue (GGR), which is the revenue...
An update on the esports debate in Brazil
A recent report by the World Intellectual Property Organisation (WIPO) about IP and sports highlighted “… the emergence of new areas such as eSports, which has grown rapidly to reach a global audience of nearly 500 million…”. While the global esports market has been...
What can 5G do for the gaming world?
The gaming industry has exploded in recent years and the gaming craze continues to spread across the globe. Further, diverse forecasts show that this is a trend of exponential growth, as it is one of the industries that will benefit most from 5G, a fifth-generation...
A closer look at the Brazilian e-sports market
It is no secret that the global e-sports market has been exploding in recent years. A 2021 Global E-sports Market report produced by Newzoo highlights that global e-sports revenues will grow to $1,084 million in 2021. This means a growth of +14.5%, from $947.1 million...
Franchising
Market Entry and Commercial Set-Up in Brazil: Key Legal and Strategic Considerations for International Businesses
Brazil remains one of the most attractive markets for international companies looking to expand in Latin America. Its large consumer base, diversified economy, and growing digital and technology sectors offer significant commercial potential. However, market entry is...
What you need to know about franchising in Brazil
Brazil’s franchise market, which is the 6th largest in the world (in terms of franchise units) and 5th (in terms of franchise chains), has been growing impressively over the last decades. According to a recent study by the International Trade Association of the US...
The Challenges of Brazilian Franchises
The Brazilian Franchise Association (ABF) reported an impressive growth of 8.3% in total revenues from franchise operations in 2015 and expects sales to expand by at least 6% in 2016. Despite these impressive results, the overall outlook of an economic downturn and...
2020 is here and so is Brazil’s new franchising law
On December 26, 2019, President Bolsonaro enacted Law no. 13.966/19, the new Brazilian Franchise Law (BFL), which revoked and replaced the former 1994 franchise law (Law no. 8.955/94). Although no groundbreaking change was made in the Brazilian franchising system, the...
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