{"id":53502,"date":"2021-02-21T19:06:24","date_gmt":"2021-02-21T22:06:24","guid":{"rendered":"https:\/\/www.daniel-ip.com\/?p=53502"},"modified":"2022-07-11T15:34:46","modified_gmt":"2022-07-11T18:34:46","slug":"how-is-the-madrid-protocol-faring-in-brazil","status":"publish","type":"post","link":"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/","title":{"rendered":"How is the Madrid Protocol faring in Brazil?"},"content":{"rendered":"<p>Brazil is one of the newest members of the Madrid Protocol. It has been part of the protocol since October 2 2019. An international system was long overdue and less than 10 months in it has received 5,500+ BR designations, covering 13,300+ classes.<br \/>\nAccession was strategic for Brazil&#8217;s plans to foster international business. However, first impressions indicate hurdles to be addressed by the Brazil Patent and Trademark Office (BPTO). Until late June, under half of the received BR designations were published, and none examined on the merits.<\/p>\n<p>Below is an overview of the main pros and cons of seeking trademark rights through Brazilian designations:<\/p>\n<h4>Advantages<\/h4>\n<ul>\n<li>Simplified proceedings for extending international registrations and managing renewals;<\/li>\n<li>Nice classification has been used for over 20 years in Brazil. The BPTO is expected to be less stringent when analysing international filings when it comes to wording and classification, although no international filings have been examined yet; and<\/li>\n<li>The BPTO will notify the international bureau of decisions concerning provisional refusals and decisions on nullity or revocation actions.<\/li>\n<\/ul>\n<h4>Disadvantages<\/h4>\n<ul>\n<li>Division or merger of an international registration has no effect in Brazil;<\/li>\n<li>Multi-class filings are not available yet. BR designations covering multiple classes run the risk of being split into separate applications and subject to independent examinations (to be seen);<\/li>\n<li>Registrants must declare that they are effectively engaged in the business related to the goods\/services included in the BR designation;<\/li>\n<li>Brazilian IP law requires foreign registrants to appoint local representatives with powers to be served with summons, under penalty of cancellation of a mark after grant; and<\/li>\n<\/ul>\n<p>The international bureau will not be informed of specific notices regarding local proceedings, such as of the filing of oppositions and nullity actions. Registrants of BR designations therefore require local counsel to monitor said notices in order to submit defences in a timely manner.<\/p>\n<p>&nbsp;<\/p>\n<p>Article published on Managing IP. Read it <a href=\"https:\/\/www.managingip.com\/article\/b1mf6lh0hnvk7m\/brazil-how-is-the-madrid-protocol-faring-in-brazil\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brazil is one of the newest members of the Madrid Protocol. It has been part of the protocol since October 2 2019. An international system was long overdue and less than 10 months in it has received 5,500+ BR designations, covering 13,300+ classes. Accession was strategic for Brazil&#8217;s plans to foster international business. However, first [&hellip;]<\/p>\n","protected":false},"author":130,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,361,351,347,371],"tags":[],"ppma_author":[171,172],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How is the Madrid Protocol faring in Brazil? - DANIEL LAW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is the Madrid Protocol faring in Brazil? - DANIEL LAW\" \/>\n<meta property=\"og:description\" content=\"Brazil is one of the newest members of the Madrid Protocol. It has been part of the protocol since October 2 2019. An international system was long overdue and less than 10 months in it has received 5,500+ BR designations, covering 13,300+ classes. Accession was strategic for Brazil&#8217;s plans to foster international business. However, first [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/\" \/>\n<meta property=\"og:site_name\" content=\"DANIEL LAW\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-21T22:06:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T18:34:46+00:00\" \/>\n<meta name=\"author\" content=\"Robert Daniel-Shores, Roberta Arantes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Daniel-Shores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/\",\"url\":\"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/\",\"name\":\"How is the Madrid Protocol faring in Brazil? - DANIEL LAW\",\"isPartOf\":{\"@id\":\"https:\/\/www.daniel-ip.com\/en\/#website\"},\"datePublished\":\"2021-02-21T22:06:24+00:00\",\"dateModified\":\"2022-07-11T18:34:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.daniel-ip.com\/en\/#\/schema\/person\/e9f63fc01c4e0133523ee82dc7de01b3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.daniel-ip.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How is the Madrid Protocol faring in Brazil?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.daniel-ip.com\/en\/#website\",\"url\":\"https:\/\/www.daniel-ip.com\/en\/\",\"name\":\"DANIEL LAW\",\"description\":\"Intellectual Property Firm in Brazil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.daniel-ip.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.daniel-ip.com\/en\/#\/schema\/person\/e9f63fc01c4e0133523ee82dc7de01b3\",\"name\":\"Robert Daniel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.daniel-ip.com\/en\/#\/schema\/person\/image\/0afd7ba383abe694248afdf88742cb37\",\"url\":\"https:\/\/www.daniel-ip.com\/wp-content\/uploads\/2021\/09\/Robert-Daniel-Shores.png\",\"contentUrl\":\"https:\/\/www.daniel-ip.com\/wp-content\/uploads\/2021\/09\/Robert-Daniel-Shores.png\",\"caption\":\"Robert Daniel\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robertshores\/\"],\"url\":\"https:\/\/www.daniel-ip.com\/en\/author\/robert-daniel-shores\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How is the Madrid Protocol faring in Brazil? - DANIEL LAW","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.daniel-ip.com\/en\/articles\/how-is-the-madrid-protocol-faring-in-brazil\/","og_locale":"en_US","og_type":"article","og_title":"How is the Madrid Protocol faring in Brazil? - DANIEL LAW","og_description":"Brazil is one of the newest members of the Madrid Protocol. 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Daniel"},"sameAs":["https:\/\/www.linkedin.com\/in\/robertshores\/"],"url":"https:\/\/www.daniel-ip.com\/en\/author\/robert-daniel-shores\/"}]}},"authors":[{"term_id":171,"user_id":130,"is_guest":0,"slug":"robert-daniel-shores","display_name":"Robert Daniel-Shores","avatar_url":{"url":"https:\/\/www.daniel-ip.com\/wp-content\/uploads\/2021\/09\/Robert-Daniel-Shores.png","url2x":"https:\/\/www.daniel-ip.com\/wp-content\/uploads\/2021\/09\/Robert-Daniel-Shores.png"},"pratice_areas":"","linkedin":"https:\/\/www.linkedin.com\/in\/robertshores\/","user_url":"","last_name":"Daniel-Shores","cargo":"S\u00f3cio","education":"LL.M. in Law and Technology at Berkeley UC;\r\nPostgraduate in Procedural Law and Legal Management at IBMEC, in 2015;\r\nGraduated in Law, with an emphasis on Commercial Law, from the Pontifical Catholic University of Rio de Janeiro (PUC \/ RJ), in 2013, with a final paper entitled \u201cAmbush Marketing in Sports Events in the Face of Competition Law\u201d;\r\nSpecialization Course in Copyright, Entertainment and Industrial Property at Escola Superior de Advocacia \u2013 ESA, in 2013.","affiliations-commissions-and-collegiate":"","afiliacoes-comissoes-e-colegiados":"","areas-de-atuacao":"","formacao":"Mestrado LL.M. em Direito e Tecnologia em Berkeley UC;\r\nP\u00f3s-Gradua\u00e7\u00e3o em Direito Processual e Gest\u00e3o Jur\u00eddica pela IBMEC, no ano de 2015;\r\nGradua\u00e7\u00e3o em Direito, com \u00eanfase em Direito Comercial, pela Pontif\u00edcia Universidade Cat\u00f3lica do Rio de Janeiro (PUC\/RJ), no ano de 2013, com trabalho de conclus\u00e3o intitulado \u201cMarketing de Emboscada nos Eventos Desportivos Perante o Direito da Concorr\u00eancia\u201d;\r\nCurso de Especializa\u00e7\u00e3o em Direitos Autorais, do Entretenimento e da Propriedade Industrial pela Escola Superior de Advocacia \u2013 ESA, no ano de 2013.","position":"","first_name":"Robert","description":""},{"term_id":172,"user_id":131,"is_guest":0,"slug":"roberta-arantes","display_name":"Roberta Arantes","avatar_url":{"url":"https:\/\/www.daniel-ip.com\/wp-content\/uploads\/2021\/09\/Roberta-Arantes.png","url2x":"https:\/\/www.daniel-ip.com\/wp-content\/uploads\/2021\/09\/Roberta-Arantes.png"},"pratice_areas":"","linkedin":"https:\/\/www.linkedin.com\/in\/roberta-arantes-18688339\/","user_url":"","last_name":"Arantes","cargo":"S\u00f3cia","education":"Master\u2019s degree in Public Law from the Law School of the State University of Rio de Janeiro \u2013 UERJ, 2009;\r\nPost-graduate degree in Law from the Gama Filho University, 2007;\r\nGraduated in Law from the State University of Rio de Janeiro \u2013 UERJ, 2004;\r\nEuropean intellectual property law at CEIPI \u2013 Centre d\u2019Etudes Internationales de la Propri\u00e9t\u00e9 Intellectuelle in Strasbourg (summer school in IP rights 2016).","affiliations-commissions-and-collegiate":"","afiliacoes-comissoes-e-colegiados":"","areas-de-atuacao":"","formacao":"Mestre em Direito P\u00fablico pela Universidade do Estado do Rio de Janeiro \u2013 UERJ, no ano de 2009;\r\nP\u00f3s-gradua\u00e7\u00e3o em Direito P\u00fablico pela Universidade Gama Filho \u2013 UGF, no ano de 2007, com trabalho de conclus\u00e3o intitulado \u201cNovas perspectivas sobre a participa\u00e7\u00e3o do Senado Federal no controle judicial de constitucionalidade das leis no direito brasileiro\u201d;\r\nGradua\u00e7\u00e3o em Direito pela Universidade do Estado do Rio de Janeiro \u2013 UERJ, no ano de 2004, com trabalho de conclus\u00e3o intitulado \u201cQuest\u00f5es relevantes do direito da propriedade intelectual como garantia de obriga\u00e7\u00f5es credit\u00edcias: o penhor mercantil em perspectiva\u201d;\r\nCurso de atualiza\u00e7\u00e3o em direito da Propriedade Intelectual pelo CEIPI \u2013 Centre d\u2019Etudes Internationales de la Propri\u00e9t\u00e9 Intellectuelle em Strasbourg (2016).","position":"","first_name":"Roberta","description":""}],"_links":{"self":[{"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/posts\/53502"}],"collection":[{"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/comments?post=53502"}],"version-history":[{"count":1,"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/posts\/53502\/revisions"}],"predecessor-version":[{"id":143533,"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/posts\/53502\/revisions\/143533"}],"wp:attachment":[{"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/media?parent=53502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/categories?post=53502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/tags?post=53502"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.daniel-ip.com\/en\/wp-json\/wp\/v2\/ppma_author?post=53502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}