Where, like in Brazil, the acquisition of rights in a trademark occurs only through the grant of registration, a preliminary search can be a key tool in the strategy of an enterprise.

The search becomes even more relevant due to delays in the analysis of registration applications by the BPTO. In this context, it should be considered that an application which does not encounter any complications currently takes about three years to be granted.

In addition, the BPTO takes a very restrictive approach to qualifying generic and descriptive trademarks, as well as in identifying trademarks with elements of advertising. As a result, some trademarks that are already registered in other countries are rejected in Brazil.

At Daniel Law, we give our clients a strategic advantage through the early identification of possible obstacles to the registration of a trademark in Brazil. Thereafter, we provide guidance on the best way to overcome those obstacles.


Disruptive technology coupled with economic and political uncertainty necessitate forward thinking on the part of law firms; Daniel really delivers on this, being ‘highly innovative in bringing new strategies to the table’... it renders a 360º brands and IP service that is always alive to commercial risk, thanks to the vast collective experience of its partners.

WTR 1000

The best and most informed counsel on the market. Committed and efficient, it provides a superlative service.

IAM Patent 1000

Daniel has a strong practice advising on anti-counterfeiting matters in the technology arena.

Legal 500

They are extremely efficient taking action on proposed plans and negotiations, in addition to being assertive and secure in their opinions.

Chambers Latin America

They have a heightened undestanding of Braziliam internet laws and the way IP intersects with it, which is extremely helpful to businesses in the technology sector.

Chambers Latin America

Daniel can generate all kinds of statistical information relating to the patent office, which is vital for developing a strategy that works in the country. The value of this should not be taken for granted.

IAM Patent 1000

Daniel is a reliable law firm with a good team.


All points of contact are responsive, effective and fast, and communicate clearly. The advice is of great quality, and the tailored fee structures and appropriate staffing are also appreciated.

WTR 1000

highly innovative in bringing new strategies to the table.

WTR 1000

Daniel is one of the main intellectual property law firms in Brazil. It was founded more than 60 years ago and is one of the leaders in the sector, with an excellent track record in providing tailor-made services for the most demanding national and international companies.

IP Stars


Rio de Janeiro
(55 21) 2102 4212

São Paulo
(55 11) 2103 9107

Contact us