Where, like in Brazil, the acquisition of rights in a trademark occurs only through the grant of registration, a preliminary search can be a key tool in the strategy of an enterprise.

The search becomes even more relevant due to delays in the analysis of registration applications by the BPTO. In this context, it should be considered that an application which does not encounter any complications currently takes about three years to be granted.

In addition, the BPTO takes a very restrictive approach to qualifying generic and descriptive trademarks, as well as in identifying trademarks with elements of advertising. As a result, some trademarks that are already registered in other countries are rejected in Brazil.

At Daniel Law, we give our clients a strategic advantage through the early identification of possible obstacles to the registration of a trademark in Brazil. Thereafter, we provide guidance on the best way to overcome those obstacles.


Thanks. Can I add a personal note of thanks to you for your promptness and professionalism which are a credit to your firm.


I just wanted to let you know that you and your team did a wonderful job with the searches. Your analysis was clear and concise and very well presented! We again appreciate you working so quickly to get these out to us in time—I understand this is no easy feat.


Daniel is always close to us, anticipating our needs. Undoubtedly the best partner in IP services in Brazil.


Daniel Legal & IP Strategy has helped to provide training to grow IP awareness within the company in Brazil.


We would like to thank Daniel for their involvement and dedication in this case, without which we believe that it would not be possible to achieve an end result of such excellence.


The team's main strengths are the close relationship between our company and the firm, and its excellent knowledge of IP. The lawyers are flexible and provide a good service.


Daniel Legal & IP Strategy is one of the main intellectual property law firms in Brazil. It was founded more than 60 years ago and is one of the leaders in the sector, with an excellent track record in providing tailor-made services for the most demanding national and international companies.

IP Stars

Thank you for participating on the call today and please also thank your colleague. Without you both on the phone, we would never have been able to reach a conclusion.


Daniel Legal & IP Strategy is highly engaged and proactive on all fronts, with great communication, client service and creative legal strategies.



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