The system for registration of trademarks in Brazil has an important feature called the Attributive System of Trademark Protection. Under this principle, the grant of right to a trademark only occurs on obtaining registration.

In many countries, the use of the trademark is the most important element for the grant of registration. It is essential that companies are aware of such differences well in advance of filing trademark applications in Brazil.

This is where Daniel Law comes in, streamlining all procedures involved in filing and monitoring the trademark application. The most sensitive stages of this work are the strategic portfolio analysis, completion of preliminary searches and classification of each product or service within the 45 existing classes.

Applications that comply with local legislation and are properly classified and in line with the trademark strategy of the company, are more likely to avoid any objections from third parties and the BPTO, saving time and costs for everyone.


Thanks. Can I add a personal note of thanks to you for your promptness and professionalism which are a credit to your firm.


I just wanted to let you know that you and your team did a wonderful job with the searches. Your analysis was clear and concise and very well presented! We again appreciate you working so quickly to get these out to us in time—I understand this is no easy feat.


Daniel is always close to us, anticipating our needs. Undoubtedly the best partner in IP services in Brazil.


Daniel Legal & IP Strategy has helped to provide training to grow IP awareness within the company in Brazil.


We would like to thank Daniel for their involvement and dedication in this case, without which we believe that it would not be possible to achieve an end result of such excellence.


The team's main strengths are the close relationship between our company and the firm, and its excellent knowledge of IP. The lawyers are flexible and provide a good service.


Daniel Legal & IP Strategy is one of the main intellectual property law firms in Brazil. It was founded more than 60 years ago and is one of the leaders in the sector, with an excellent track record in providing tailor-made services for the most demanding national and international companies.

IP Stars

Thank you for participating on the call today and please also thank your colleague. Without you both on the phone, we would never have been able to reach a conclusion.


Daniel Legal & IP Strategy is highly engaged and proactive on all fronts, with great communication, client service and creative legal strategies.



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(55 21) 2102 4212

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(55 11) 2103 9107

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