The system for registration of trademarks in Brazil has an important feature called the Attributive System of Trademark Protection. Under this principle, the grant of right to a trademark only occurs on obtaining registration.
In many countries, the use of the trademark is the most important element for the grant of registration. It is essential that companies are aware of such differences well in advance of filing trademark applications in Brazil.
This is where Daniel Law comes in, streamlining all procedures involved in filing and monitoring the trademark application. The most sensitive stages of this work are the strategic portfolio analysis, completion of preliminary searches and classification of each product or service within the 45 existing classes.
Applications that comply with local legislation and are properly classified and in line with the trademark strategy of the company, are more likely to avoid any objections from third parties and the BPTO, saving time and costs for everyone.
Disruptive technology coupled with economic and political uncertainty necessitate forward thinking on the part of law firms; Daniel really delivers on this, being ‘highly innovative in bringing new strategies to the table’... it renders a 360º brands and IP service that is always alive to commercial risk, thanks to the vast collective experience of its partners.WTR 1000
The best and most informed counsel on the market. Committed and efficient, it provides a superlative service.IAM Patent 1000
Daniel has a strong practice advising on anti-counterfeiting matters in the technology arena.Legal 500
They are extremely efficient taking action on proposed plans and negotiations, in addition to being assertive and secure in their opinions.Chambers Latin America
They have a heightened undestanding of Braziliam internet laws and the way IP intersects with it, which is extremely helpful to businesses in the technology sector.Chambers Latin America
Daniel can generate all kinds of statistical information relating to the patent office, which is vital for developing a strategy that works in the country. The value of this should not be taken for granted.IAM Patent 1000
Daniel is a reliable law firm with a good team.IP STARS
All points of contact are responsive, effective and fast, and communicate clearly. The advice is of great quality, and the tailored fee structures and appropriate staffing are also appreciated.WTR 1000
highly innovative in bringing new strategies to the table.WTR 1000
Daniel is one of the main intellectual property law firms in Brazil. It was founded more than 60 years ago and is one of the leaders in the sector, with an excellent track record in providing tailor-made services for the most demanding national and international companies.IP Stars