TRADEMARKS
Our work
with trademarkS
No matter the size of your business, we understand the high-stakes involved in establishing and protecting your business brand and that you need a partner with real business acumen who is able to streamline all the procedures involved in filing and monitoring your trademark applications.
Our
Differentials
Portfolio management aiming to achieve portfolio balance, efficiency and monetization
Automated Madrid Protocol Monitoring Services
Review of portfolios to identify opportunities for protection or cost-reduction (trimming)
Relationship based partnership with clients seeking collaborative portfolio management based on the client`s intentions, purposes and strategy
What
We do
Litigation
At Daniel, our Trademark litigation and Enforcement team has unrivalled experience in protecting and enforcing trademarks in Brazil, providing tailored legal and business strategies for each client’s individual needs.
Supported by seasoned trademark and industry experts, our team of litigators regularly acts at all levels of the of the Brazilian justice system and is focused on obtaining pragmatic solutions for our clients in potential disputes or litigation, including, when necessary, obtaining fast emergency injunctive relief or producing effective strategies for out of court settlement.
We have the available legal and technological tools to enforce our client’s rights, always adhering to our core values of speed and efficiency.
Prosecution
Our expert team at Daniel Law includes attorneys and other professionals who are specialized and completely dedicated to trademark law. We support our clients through all stages of the trademark process, through the full lifecycle of a brand, from searching and filing through to opposition and appeal, enforcement, and portfolio management.
Daniel has developed proprietary technology to manage and monitor Brazilian designations with security and agility, which is a crucial asset to our clients while Brazil is new to the Madrid system and the BPTO adjusts to prosecuting international registrations.
Through our LATAM HUB, our clients can get access to intellectual property services across Latin America and the Caribbean using one express service, with a single point of contact and invoicing.
our
numbers
1,500+
98%
1000
Highest
rate of recognition for famous marks in 2020
Lowest
industries
Automotive
Games
Telecom
Life Science
Chemistry
Oil and Gas
Our
Team
Our
Awards
Talk to
an expert
Latest
Content
A step Towards Modernization: Brazil’s IP Laws Set for Public Consultation
In our recent post , we discussed how Brazil’s Patent and Trademark office (BPTO) has been taking important steps to align itself with other offices around the globe. For example, in WTR’s annual IP Office Innovation Ranking, which ranks national offices by their use...
Jack Daniel’s v. VIP: A Comparative Analysis of the U.S. and Brazilian Approaches to Trademarks and Free Speech
Co-authored with Julian Cornelius On June 8, the United States Supreme Court handed down a surprisingly decisive ruling on trademark law and its relationship with First Amendment rights. The Court found that free speech rights did not protect a manufacturer of dog...
Accession of Brazil to the Madrid Protocol ‘To Monitor, or Not to Monitor? That Is the Question Some ECTA Members Would Like Answered’
After much speculation and decades of debates, Brazil finally joined the Madrid Protocol in 2019. As of 2 October of that year, the Madrid System became effective in the country. This follows the global norm whereby national and international trade mark holders may...
Unlocking Brazil’s Potential: Advancements in Intellectual Property and Innovation
Over the last years, Brazil has been investing in new initiatives to become more modern and competitive. The steps taken include ratifying important international treaties, defining new strategies, regulations, and legislation, conducting public consultation...
Understanding the Andean Opposition Protocol
During a recent administration program of the United States Patent and Trademark Office (USPTO), the national industrial property offices of Peru, Colombia and Ecuador signed a new case management protocol for the Andean Opposition. The purpose of the Protocol is to...
Some procedural considerations in Brazilian Trademark infringement actions
In our recent article, we discussed 10 Common questions on Trademark Enforcement in Brazil. In this post, we look at some further procedural considerations you should keep in mind in terms of Brazilian infringement actions, including the types of defences available,...