Isabella Cardozo


Isabella has been working with Intellectual Property since 1998.  She became a partner of Daniel Legal & IP Strategy in 2005 and is the head of the trademark department since 2015. Isabella’s experience covers all aspects of intellectual property with special emphasis on trademarks. Isabella manages many large portfolios in various market segments such as the pharmaceuticals, cosmetics, publications and clothing. She has great experience in seminars and training sections in Brazil, the United States and Europe with information on the Brazilian market and IP related matters.

Highlights: supervision of trademark department; legal consultancy related to trademarks, as well as the portfolio management of international clients; handling os judicial and extra-judicial cases related to trademark rights violations and crimes of unfair competition; due diligence related to trademark issues, including analysis of registerability of marks and planning of corporate strategies related to intellectual property; active performance in the interests of national and international clients before the BPTO, with the preparation of oppositions, administrative nullity procedures, appeals and replies.

Postgraduate degree in Intellectual Property from the Pontifical Catholic University of Rio de Janeiro in 2001. Degree in Law from the Estácio de Sá University in 1999.
Área Atuação: 
Trademark Filing and Prosecution Unfair Competition Domain Names Due Diligence
Afiliações, comissões e colegiados: 
Member of the Brazilian Bar Association, registered in the States of Rio de Janeiro and São Paulo Member of the International Trademark Association – INTA
É um sócio ?: 

Pharma trademarks in Brazil: going to court to get your name

Drug makers should consider taking court action to register their brand names if these have been rejected by Brazil’s IP office, as Daniel Legal & IP Strategy explain.


The Peculiarities of the Trademark Registration System in Brazil

Easier said than done.

At first glance it might appear that registering a trademark in Brazil is a simple task.  There is a certain level of harmonization within IP Laws and the basic steps, such as filing an application, awaiting the PTO analysis, paying the registration fees and securing the registration itself, tend to be very similar.

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