Hannah Vitória Macedo Fernandes


Hannah has been working with intellectual property since 2005 and joined Daniel Legal & IP Strategy as a partner and head of the contracts department in 2013. Her experience covers all aspects of intellectual property with particular emphasis on contracts and transactions involving franchising, technology transfer, trademarks, copyright, industrial design, patents, research and development, and plant varieties. She also handles the analysis and drafting of commercial agreements and related transactions, such as agency and distribution. She is also experienced in copyright protection and software registration. 

Legal Master Degree on Corporate Law (LL.M) from Ibmec, in 2016; Degree in Law from the Rio de Janeiro State University (UERJ), in 2007.
Área Atuação: 
Contracts Copyright Franchising Software Technology Transfer and Licensing Trade Secrets and Confidential Information Unfair Competition
Afiliações, comissões e colegiados: 
Member of the Brazilian Bar Association, registered in the States of Rio de Janeiro and São Paulo Member of the Licensing Executives Society Brasil - LES Brasil Member of the Licensing Executives Society International - LESI Member of the International Trademark Association - INTA Member of the Brazilian Franchises Association - ABF
É um sócio ?: 

Head de área:

New Market Entry: the Brazilian Franchise Guide for International Marks

Franchising has certainly consecrated a very important private sector in Brazil. 


New Copyright Law declared constitutional

With the declaration of the constitutionality of the new Copyright Law, Brazil is heading for a situation in which a government agency may act in areas that were previously controlled by private associations only. However, conflicts should still be expected. 


The (Lack of) Encouragement to Technological Development in Brazil

What are the acting limits of the Brazilian Patent and Trademark Office in technology transfer agreements that involve the remittance of payments abroad? Learn how the Brazilian Supreme Court of Justice stands in this matter


BRPTO New guidelines for the recording of agreements

The BRPTO has just released new instructions about the registration of international agreements involving industrial property.


ICLG Franchise 2017

The International Comparative Legal Guide to Franchise covers common issues in franchise laws and regulations - including competition law, protecting the brand and other intellectual property, and real estate.


The Challenges of Brazilian Franchises

The Brazilian Franchise Association (ABF) reported an impressive growth of 8.3% in total revenues from franchise operations in 2015 and expects sales to expand by at least 6% in 2016.

Despite these impressive results, the overall outlook of an economic downturn and negative GDP are a red light for the Brazilian franchise sector that now faces the challenges of a slowdown in retail activities and decline in household consumption – precisely the two main sources which have boosted the economy in recent years.   

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