The South American approach on Morality and Trademarks

Our partner Pedro Tavares recently wrote the lead article of the Summer 2017 edition of the Suffolk Transnational Law Review, one of the oldest international law journals in the US.

The article examines the prohibition of registration of “immoral” or “offensive” trademarks under the perspective of certain South American countries, namely, Brazil, Peru, Ecuador, Argentina, Colombia and Chile. The piece aimed at setting standards for what would be the “best practice” in relation to the moral impediment (based on the US and European practices, since most of the decisions and legal analysis on this matter still come from these jurisdictions), and then analyzing the application of morality-based restrictions in each of the aforementioned countries.

Click here to read the full article