Three major companies in the betting sector, Betano, Caesar’s, and Rei do Pitaco, were the first in the sector to become associated with the National Council for Self-Regulation in Advertising (CONAR).

This association marks a clear commitment from these betting houses to ethics and responsibility in national advertising. They will now not only be able to prompt CONAR to examine inappropriate advertisements, including in the competitive field, but will also now be subject to the agency’s recommendations in the review of advertising ethics standards.

It’s worth noting that in 2023, CONAR established an agreement with representative entities of the sector, such as the National Association of Games and Lotteries (ANJL) and the Brazilian Institute of Responsible Gambling (IBJR), to ensure a complete cycle of self-regulation of betting advertising. This includes everything from defining rules to monitoring and analyzing ads by CONAR’s Ethics Council, demonstrating a comprehensive commitment to transparency and responsibility.

Companies like Big Brazil (Caesar’s), Kaizen Gaming Brasil (Betano), and MMD Tecnologia, Entretenimento e Marketing (Rei do Pitaco) are leading this pioneering movement, aligning with the main entities and companies in the advertising sector in pursuit of more transparent and responsible practices.

Association with CONAR is an absolutely straightforward and non-bureaucratic process. Indeed, efficiency has always been the “hallmark” of self-regulation.

Our experts at Daniel Law are at your disposal to answer any of your questions. Do not hesitate to get in touch with us.”