The BPTO (Brazilian Patent and Trademark Office) has published new guidelines (BPTO Ordinance No. 10/2025) that will take effect in August and September 2025, bringing updates well received by the market.
The main change is the exemption of trademark registration grant fees for all applications filed from September 20, 2025. The final fee, usually paid after a trademark is approved, will no longer apply. In addition, the BPTO is beginning a new phase of issuing registration certificates and the first ten-year term. The request process will be faster and involve less bureaucracy for formalized protection.
Trademark applications update: some types of trademarks may now undergo a fast-track examination. The new measure also considers strategic relevance for public policy and specific applicants, such as low-income individuals and people with disabilities.
The 50% fee reduction has been extended to a broader group of beneficiaries, including micro-enterprises, individual microentrepreneurs (MEIs), startups, NGOs, and cooperatives. It’s a way to democratize access and further encourage innovation in the country. For trademarks that have built their reputation over time, there’s more news: the new Ordinance simplifies the process of claiming acquired distinctiveness through use.
This initiative benefits brands that may not have been unique at first, but through consistent effort and market presence, have become unmistakable to the public.