If you talk to any AgriFoodTech professional in Latin America, you will often hear: “data is the new oil.”¹ But, like all good oil, it needs to be refined to generate value. In agribusiness, raw data only becomes a competitive advantage when it is processed, organized, and linked to a trusted brand.
In the field, this data comes from multiple sources: IoT sensors on machinery and crops, drones, satellite images, ERP software, and precision agriculture platforms. The challenge is not just collecting them, but turning them into strategic information that enables faster, more accurate decisions — increasing efficiency and predictability.
A registered trademark is the differentiating factor that makes this transformation possible. It:
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Creates market recognition and recall, making your solution stand out amid so many digital offerings.
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Builds trust among producers, cooperatives, and investors, serving as an auditable intangible asset.
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Provides legal protection, ensuring exclusive use and preventing unfair competition practices.
Globally, we see that data without branding tends to remain a technical commodity. Meanwhile, branded and protected data become monetizable, licensable, and scalable assets.
In Brazil, the INPI has reported consistent growth in trademark applications related to software and digital platforms², while IMPI in Mexico shows a similar trend³. The message is clear: anyone aiming to gain international ground must treat data and branding as top strategic priorities.
In your case: is the data your company generates already linked to a legally protected brand?
References
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WIPO. World Intellectual Property Indicators 2024. Geneva: WIPO, 2024. Available at: https://www.wipo.int/
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BRAZIL. INPI. Management Report 2024. Rio de Janeiro: INPI, 2025. Available at: https://www.gov.br/inpi
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MEXICO. IMPI. IMPI en cifras 2024. Mexico City: IMPI, 2025. Available at: https://www.impi.gob.mx