The Permanent War

“Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted (“The Art of War”, Sun Tzu). [i]

Sun Tzu or General SunTzu was a Chinese General well-known by his lessons about war and related strategies which concepts fit perfectly for business and, more particularly, for marketing strategies.[ii]

Indeed, historians don’t know the exact date of his book publication; in fact, they are not totally sure whether a real person with that name really existed or if that book “is a compilation of generations of Chinese theories and teachings on military strategy”.
Either as a “one-man theory” or being a compilation of thoughts from various people along the time, that lesson couldn’t be more appropriate in the present days in which Covid-19 inhibits the “normal” course of actions in business.
The number of patent applications filed is a reliable indicator of the innovation activity in its various aspects, such as a number of citations by other patents, quality of inventions etc. [iii], [iv]

While the number of patents filed is not a guarantee of winning a battle at the forefront of the technology of many industry sectors, lacking patents is certainty of defeat.
As per the WIPO (World Intellectual Property Organization) data [v],[vi], exception being made to 2009, when the world plunged in unprecedent crisis, year by year there is an increase in the number of patent applications filed [vii].

In 2018 (as per report released late 2019)[viii] WIPO accounted for more than 3.3 mio of patent applications filed worldwide, with an increase of 5.2% over 2017.
Thus, it is easy to anticipate that those who keep the filing activity stable or even increase it, will be in clear advantage with regards to competitors.
We are sensible that in present days it may not be so easy to handle business-as-usual activities.
If you are feeling there are limitations blocking your filings, we at Daniel can help you to overcome such hurdles.
Our legally wise approach will help you to succeed.

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