Why us?

Strategic vision. Dealing with the intellectual property of a company requires a deep understanding of their heritage and business plans. Daniel Legal & IP Strategy offers intelligence in operational management of intellectual property that considers the positioning of the client, as well as the characteristics of each market segment.

Innovative solutions. New challenges require new solutions. Daniel Legal & IP Strategy offers service packages that combine different areas of the office’s expertise, exploring all possibilities of creation, protection and monetization of intellectual property. Daniel maintains its client’s needs as its sole focus at all times. 

Agile operations. Working with innovation means working while looking at the clock. In the fast developing area of intellectual property, which is heavily influenced by technological development and the merger of industrial sectors, Daniel Legal & IP Strategy is ready to provide fast and concise answers.

Technical excellence. Daniel Legal & IP Strategy has a multidisciplinary team with international experience and expertise in intellectual property. Throughout all stages of our work, the key concern is the perfection, delivery and achievement of results for the client.

Histórico Histórico

Our History

In 1940, Percy Daniel joined the law firm of Carl Kincaidin Rio de Janeiro, subsequently becoming the partner responsible for the intellectual property law department.

In 1959, after Mr. Kincaid’s death, Percy Daniel founded Daniel & Cia. in partnership with his brother, sister and son,  Denis Allan Daniel. Denis Allan Daniel became senior partner in 1977. In January 2002, the firm changed its name to Daniel Advogados, also operating in other areas of law.

In 2005, while still under the leadership of Denis Allan Daniel, and having appointed his daughter Alicia Daniel-Shores as CEO, the office began a profound process of change, which involved the creation of new internal departments, the hiring of new staff and the offering new services.

The expansion of Daniel's services reached its peak at the end of 2016 with the launch of a new brand, reflecting the position of the firm as a legal services provider and a strategic consultancy on intellectual property management.

Today, with nearly 60 years of history, Daniel is located in the most important business centers of both São Paulo and Rio de Janeiro.

The branches operate in a fully integrated matter, connecting our multidisciplinary team online, and providing a personalized service in intellectual property within our client’s market segments.

Awards and Recognition

In its IP Stars Handbook, Managing Intellectual Property chose Daniel as one of the best Brazilian offices in litigation and processing of trademarks and patents. In addition, partner and general counsel André Oliveira was appointed as one of the leading IP practitioners in the country.
A study by Intellectual Asset Management stressed Daniel’s role in different industries, demonstrating the firm’s comprehensive knowledge in diverse areas. The ranking also considered Daniel’s investments in technology, the office being the first to implement service level agreements for their clients in Brazil.
Partners Daniel André Oliveira, Andrew Bellingall and Robert Daniel-Shores were referenced in The Legal 500, one of the world's leading law firm rankings. The publication referred to the office’s growth in the areas of contracts, combating piracy and patent litigation, citing recent successful cases.
Daniel was elected one of the most important offices in the Brazil edition for Latin America Chambers & Partners, the most comprehensive ranking in the world. The research described Daniel as an office that fully covers all areas of IP and highlighted its expertise in patents and trademarks.
Daniel was ranked in prestigious positions in five categories of The Leaders League, one of the most renowned law rankings worldwide. Daniel was rated as "Excellent", in Patents and Trademarks for both Prosecution and Litigation. The firm was also recommended for Fashion Law.  
The World Trademark Review highlighted the characteristics of Daniel in the treatment of trademarks, mentioning its specialists in each specific area, such as litigation, anti-piracy and enforcement practices. The ranking finds that the office can offer one of the most complete services in Brazil.

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